SHARON NALLEY
CREATIVE DIRECTOR / AD
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Pima Medical Institute

Pima is a leading healthcare career training college. Typically, advertising in this crowded category consists of real-life students talking to the camera about their experience. We created an integrated campaign that would cut through the clutter and connect with our millennial target audience and their families through TV, video, broadcast radio, Pandora, digital and social media and a website refresh. The messaging is honest, relevant and emotional.

Role: Associate Creative Director

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“You can get there from here”

BROADCAST TV AND ONLINE VIDEO

 

Laundromat :30

 

Bus :30

 

Apartment :30

 

“you can get there from here” part 2

Role: Creative Director / Art Director

 

“Single Mom” :30

 

“Server” :30

 

“Data Processor” :30

 

“Son” :30

 

DISPLAY BANNERS

 
 
 
 

STATIC BANNER, PANDORA AND SPOTIFY

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BRAND AWARENESS SOCIAL MEDIA CAMPAIGN

To connect with our millennial target audience we needed to continually create content that spoke to them where they live – on social media. These six-second videos were created in-house with little time and even less budget.

SOCIAL MEDIA VIDEOS AND DIGITAL VIDEO BUMPERS :06

 
 
 
 
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OPEN HOUSE POSTER and DIRECT MAIL

Scrubs are a big deal. When you see someone in scrubs you have an immediate feeling of respect for that person. You presume that they are knowledgeable, a helper, a doer. Students at Pima start wearing medical scrubs on day one. It’s one of the things that sets the tone for their success. We wanted to use this to help encourage potential students to come to the open house and see for themselves how Pima could change their lives.

 
Scrubs poster SuperheroWEB.jpg
 
Scrubs poster Changes YouWEB.jpg
Scrubs poster ConfidenceWEB.jpg